Anzu: Programmatic In-Game PC & Console Ad Monetization That Respects Gamers
Anzu
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03/04(2022) |
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11/18(2024) |
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Add and optimize blended ads that become part of the gameplay and respect the user experience into your titles. Providing a significant and reliable revenue stream for mobile, console, and PC games.Blend ads directly into PC and console gameplay to enhance game realism and transform in-game objects into valuable advertising collateral while preserving the gamer experience and leaving the UX untouched. Anzu provides developers with access to tier 1 demand-side partners and holds strategic partnerships with WPP, Sony, HTC and NBCUniversal.Please note that your game must be live and be a suitable environment for in-game ads to work with Anzu. This is necessary to ensure we can deliver on our promise of providing you with a consistent and reliable revenue stream.If you’re a mobile developer, Click HereHere's why Anzu is the preferred platform for game developers worldwide:🔑 Core highly-optimized SDKLightweight in size and performance with low impact on final build size, RAM, and CPU with no noticeable impact on game performance (FPS)Heavily tested and used by AAA game publishersAdd realistic aspects to your gameplay with real ads💸 Additional revenueConsistent and reliable revenue streamHigh fill rates from top-tier demand partnersCompatible with other business and ad monetization models💁♂️ Self-serve dashboardFull inventory management and advanced campaign controlsContent filtering, including ad category, campaign, advertiser blockingCampaign optimization, real-time analytics, and reportingCutting-edge ad creative handling and ability to see all in-game creatives that were served🕹 Format suiteUse both banner and video ad formats, even in the same ad placementHigh fill rate of OpenRTB coupled with high CPMs of direct deals with name brandsFeatures to help ads blend better in the game worldAutomatic optimization of ad creative formatsCustom integration options are available🔓 Fully compatibleAvailable across PC, consoles, and VRSupport for all major Unity LTS platform versions (5.4 and higher)The only licensed XBOX in-game advertising providerThe first in-game ad solution to become unity-verifiedCOPPA and GDPR compliant✔️ Get started in 6 stepsSign up - Create your account by filling in the online registration formAuthenticate - We review your game to ensure its compatible with our in-game ad solutionIntegrate - Implement Anzu SDK with your project, and create placements (assets, materials, and best-of-breed examples are included) with a simple drag&drop toolSign off - Approve your implementation with our team, and we will make sure your setup follows best practices to optimize your revenue streamGo live and monetize!Optimize - Use Anzu’s Knowledge Base and user-friendly dashboard to track key metrics and optimize your ad placements to ensure you are getting the most out of them_
