A realistic burning match complete with multiple special effects.
The match burns in multiple stages, from the initial ignition flame, followed by the flame traveling up the stick (complete with flickering real-time light), burning and bending the wood. Finally, the burnt match gently smokes as it cools. Sound effects are also included to complete the sequence.
Multiple techniques are utilized to achieve the effect, including particles, UV scrolling, keyframed animation and custom scripts.